Friday, December 7, 2012

Commercialism

We're all familiar with ads; whether on TV, the radio, or in print.  Anything that can be bought, sold, or traded can be advertised.

For the most part, these ads come and go; occasionally though, some stand out and become classics. Who doesn't know the line "Where's the beef" from Wendy's commercials?

Or Bill Cosby hawking Coca-Cola, Jell-O and Kodak among other products?

Though I'm not a fan of Dr. Pepper, I loved the series of commercials in the late 70's and early 80's featuring David Naughton.

Radio advertising, for the most part, is a bit more localized it seems, than TV.  One of my all-time favorite radio commercials was for the Oregon Coast Aquarium.  The ad was so popular the aquarium put the commercial on their website.  It's also one of the only commercials people would actually call the radio stations months, (and years), later asking if it could be played.

In recent years, Pemco insurance has been branding themselves as "a lot like you, a little different", in radio, TV and print ads; they're known as "Northwest Profiles".   Past profiles have included the "Urban Chicken Farmer", "Sandals & Socks Guy", and "Goosebumped Beach Bum", among others.

The one that has me writing this post is "Northwest Profile #1, The First Snowflake Freakout Lady".  Though I'm not *quite* this bad, it hit close to home, and still has me laughing.




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